A new nightclub in Myrtle Beach in a nostalgic location is about to open.
“3001 Nightlife, The Beat of the Beach” has an opening scheduled for March 5 and offers live music programming on weekends through March.
The great Lake Arrowhead Road club was called “2001 Nightlife” for over 35 years and has been closed since the summer of 2019 after the first reincarnation of 2001, called “Status Nightlife”, which lasted less than a year.
“We are delighted to reopen it and bring back the old flavor of 2001 with 3001 Nightlife,” said owner and operator Roger Davisson, who is on his third visit to the site.
The building has three halls, three dance floors and five bars, and each hall has a different theme.
Two of the theaters open their doors on March 5. The middle room is Club 3001 and the name of the room to its left remains Bourbon Cowboy. Davisson said a large dance club on the right side is unlikely to reopen until government-authorized hours of operation extend beyond 11 p.m.
Davisson was the Director of Operations from 2001 from 1981 to 1994, then moved on to become the Operating Partner of Celebrations Nightlife Malibu’s Surf Bar, Froggy Bottomz and Club Boca on Broadway at the Beach for 10 years, and returned in 2001 to his second visit. as managing partner from 2004 to 2012.
The bands planned for Club 3001 are The Pizazz Band on March 5 and 6, too MUCH SyLviA on March 12, Liquid Pleasure on March 13, Chocolate Chip & Company on March 20 and Painted Man on March 27, with groups in progress. finalization for March 19 and 26.
The country-themed Bourbon Cowboy will feature the Brad Long Band on opening night, North Carolina’s David Lee Jones on March 6, and the Whits End Band on March 12. Long and Gary Baker are scheduled to perform on the Saturday night following their appearances at Carolina Opry, preceded by karaoke.
The 3001 Nightlife will be open Friday and Saturday the first weekend, and Davisson plans to be open Wednesday through Saturday for the rest of March. The opening weekend will have no cover charge and VIP cards will be available thereafter.
Throwback Thursdays in Club 3001 will feature retro rock & roll from DJ Batman, who previously played Mother Fletchers in Myrtle Beach and Plum Crazy in Charlotte in the 1970s and 1980s.
The club will be holding a grand opening on Easter weekend, April 1-3.
This weekend’s musicians will include the Josh Brannon Band, Cat5 Band, Zac Brown Tribute Band 20 Ride and Party Band Miracle Max and the Pet Monsters 80s.
Building 3001 underwent more than a year of renovation before Status opened, which included the Envy Nightclub dance club, Club Rewind retro dance hall, Bourbon Cowboy, and Rum Jungle frozen drinks hall.
Nightlife in the neighborhood near 3001 Restaurant Row has become more vibrant with the opening of a Soho store and affiliated bars and restaurants last year, and Davisson hopes that will help his club attract customers.
Davisson said the club was essentially ready to reopen, but COVID has slowed the government’s inspection process. “We’ve still worked on a few more things, getting the video system ready and the sound ready, and we’re pretty much ready,” he said.
He hopes clubs will be allowed to stay open until 2 a.m. by April.
This story was originally published 24 February 2021 6:50 a.m.